test marketing

test marketing
/'test ˌmɑ:kɪtɪŋ/ noun
marketing a product in a specific area or to a specific audience to test the validity of the approach before launching a nationwide marketing campaign

Marketing dictionary in english. 2015.

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  • test-marketing — test market UK US noun [C] MARKETING ► a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in more places: »70% …   Financial and business terms

  • test marketing — market testing A procedure for launching a new product in a restricted geographical area to test consumers reactions. If the product is unsuccessful, the company will have minimized its costs and can make the necessary changes before a wider… …   Big dictionary of business and management

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  • test-market — ˈtest ˌmarket verb [transitive] MARKETING to introduce a new product or service in a small area of a country to find out whether people are likely to buy it when it becomes more widely available: • The brewery will test market a new light beer in …   Financial and business terms

  • test market — ➔ market1 * * * test market UK US noun [C] MARKETING ► a particular area or group of people chosen for a limited introduction of a new product or service, new advertising campaign, etc. to test how people will react when it becomes available in… …   Financial and business terms

  • test-market — / test ˌmɔ:kɪt/ verb ♦ to test market a product to show samples of a product in a market to see if it will sell well ● We are test marketing the toothpaste in Scotland …   Marketing dictionary in english

  • test — The event of a price movement that approaches a support level or a resistance level established earlier by the market. A test is passed if prices do not go below the support or resistance level, and the test is failed if prices go on to new lows… …   Financial and business terms

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  • Test data exclusivity — refers to protection of clinical test data required to be submitted to a regulatory agency to prove safety and efficacy of a new drug, and prevention of generic drug manufacturers from relying on this data in their own applications.… …   Wikipedia

  • Marketing management — Marketing Key concepts Product marketing · Pricing …   Wikipedia

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